Motion vs Momentum: Fake Work

While reading “Bootstrap Business,” by Rich Christensen & Ron E. Porter, I came across a chapter titled “Motion or Momentum. (Chapter 10)” Immediately I knew where this chapter was going to take me, and after actually reading the chapter I found out that I was right.

Motion and Momentum in the context of business refers to productivity or value-added activity. Motion, people busy working, might be productive but is used to refer to when busy people are not necessarily being productive. Momentum refers to busy people who are actually being productive; working towards the company’s goals.

Boostrap Business also refers to a book by Brent Peterson called Fake Work which deals with the problems of employees who are busy in motion, but not creating momentum. I wonder how much of my work day consists of motion, and how much of it is creating momentum.